IN TODAY’S VAST OCEAN OF GLOBAL CONSUMERS, TRADITIONAL MARKET RESEARCH ISN’T ENOUGH. GRAPHS AND TABLES AND CLINICAL FOCUS GROUPS CAN ONLY PROVIDE SO MUCH AND THE ACCURACY OF THIS INFORMATION IS SOMEWHAT LIMITED. IF YOU WANT DECENT AND DEPENDABLE RESEARCH, YOU NEED TO THROW OUT THOSE SURVEYS AND START LISTENING TO THAT CONSUMER CHATTER.
REP-RADAR is a web application concept for today’s conscious brand manager. REP-RADAR will monitor social networks for associated words and imagery being attached to your brand name. Designed to prototype level by Maker in 2012 as an Honours project.